Have you ever wondered what happens to books that sit on the shelves at your favorite booksellers and don't sell?
The logical answer is that the booksellers return the books to the publishers. But, sadly, that's not what happens to all books.
In the case of mass market paperbacks, which are the smaller-sized paperbacks such as those published by Love Inspired, a different fate can await them.
If you look at the copyright page of a mass market book, you might see a box similar to the one in this photo. Unless you're a curious sort, though, you might not be in the habit of reading copyright pages and the fine print found there.
In this close-up shot, you'll see that the books might not be shipped back to the publisher. Instead, a mass market paperback might (shudder) have its cover removed, and the remainder of the book would be "destroyed."
Yes, it's possible an employee would wield a box cutter, slice that pretty cover off the book and toss the rest of it in the trash. The mere thought causes me to blink back tears. Perhaps your reaction is similar.
Why would a publisher allow an unsold book to be destroyed? Good question.
Publishers know that not all the books they print are going to sell. They factor that into their planning. Because mass market paperbacks are priced lower than the larger trade paperbacks, the publishers figure it's more cost effective to have the book sellers return the covers for credit than to ship the books themselves back.
It's sad to think of books meeting such a sorry end, but that is the nature of the publishing business. What can help is realizing that every time you purchase a mass market paperback, you're ensuring that the book will not end up lying in some dumpster "stripped" of its cover.
As I stood in our local Walmart a few days back, I saw that all five copies of my August Love Inspired Historical, Make-Believe Beau, were still on the shelves. Knowing what awaited them if they didn't sell, I grabbed four of the books and headed for the register.
Since I'm a softy and believe those books deserve good homes, I gave them away to some happy Facebook friends who will provide them.
Questions for You
Have you ever wondered what happens to books that don't sell?
Have you ever noticed the "stripped book" message in a book?
If you were to rescue books from such a fate,
who would you give them to?
If you were to rescue books from such a fate,
who would you give them to?